The Power of Great Business Writing
Will Lucas at LinkedIn sent me this terrific article by Jason Fried on business writing. It’s a great piece that shows how powerful (and crucial) good writing is. And it echoes my own philosophy: good writing is crucial to the success of your business, and it’s also rare. I wish I’d written the piece, but at least I can share it with you.
If you’re serious about impressing your customers and strengthening your reputation, you need great writing. If you can’t write well, then find a freelance writer who can (and not all freelancers can write well!).
Bill Kerschbaum is the owner of Intext Writing. He can help you create materials that impress your customers and strengthen your reputation. Email him for details.

