User Manual Fail: This Beard Trimmer Doesn’t Make the Cut

My wife recently bought me a new beard trimmer. I was really impressed with the packaging, but the product instructions left a lot to be desired. They were ugly, cheap-looking, and hard to read. I felt like I was only important to them when they were asking for my money, but once they had it they didn’t care much about my experience with their product.

The thing is, your product instructions are your product—at least, that’s how your customer sees it. If you want your customers to get the most satisfaction and enjoyment out of using your product, you’d better also invest into creating instructions that are easy to use and make the customer feel valued.