Why and How to Use Branding in User Guides

You brand your website and Facebook page. You brand your product and packaging. You probably even brand your office space. But do you brand your user guide? If not, you’re missing an opportunity and sending an unintentional message to your customers.

Here are five simple ways to brand your user guide.

What Is Your Product, Really?

Your brand is your product, too. Your service is your product.

Your user help is your product.

If your user help was cobbled together by your engineers who would rather be developing than wrestling with Microsoft Word, how will that affect the quality of your product?

Tech Support Is Your Secret Sales Sauce

I’ve been big on using your technical content as sales material for a long time, but it’s a strange concept to many businesses and often they don’t see the bottom-line value of investing in technical content.

But now there’s another voice to join my chorus—Andy Sernovitz, of Word of Mouth Marketing.