How Not to Improve Your Product Design
Toothpaste instructions are fairly simple:“For best results, squeeze tube from the bottom and flatten as you go up.” For years, this worked fine—it made sense, I got it, I could follow it. But what happens when you change your design, but not your instructions?
read moreUsing the iPad at Work?
I came across this article in the WSJ. It seems there are businesses that are buying up iPads for professional use. It’s got me intrigued but not sold (yet). So I thought I’d ask you: Do you use the iPad in your work, and if so, how?
read moreCould You Accidentally Hire Rich Rodriguez?
Living in Ann Arbor, Michigan, and being a lifelong Wolverines football fan, my mind is swirling with all of the drama surrounding the Michigan Athletic Department these days. The entire region is buzzing with speculation, rumor, and prognostication in the wake of the news that Michigan released head football coach Rich Rodriguez Wednesday.
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I’m Bill Kerschbaum, the owner and sole employee of Intext Writing. My technical writing background includes industrial software, medical devices, robotics, video game-style simulations, and more. I also create web content for businesses and occasionally write guest articles for blogs. I live and work in Ann Arbor, Michigan.