Comments for Intext Writing http://www.intextwriting.com Technical content that lives up to your name Wed, 13 Feb 2013 16:20:39 +0000 hourly 1 http://wordpress.org/?v=3.5.1 Comment on The 10 Commandments for Designing Your Content by Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] | Intext Writing http://www.intextwriting.com/2011/09/22/the-10-commandments-for-designing-your-content/#comment-1483 Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] | Intext Writing Wed, 13 Feb 2013 16:20:39 +0000 http://intextwriting.com/?p=1380#comment-1483 [...] is the seventh in a series of posts that discuss Dieter Rams’s 10 principles of good design and why good design is necessary for your content. In this series we explore each of the principles [...]

]]> Comment on The Power of Great Business Writing by b4bh.com http://www.intextwriting.com/2010/05/24/the-power-of-great-business-writing/#comment-910 b4bh.com Thu, 07 Feb 2013 03:47:27 +0000 http://wordindeed.wordpress.com/?p=350#comment-910 It’s hard to find educated folks on this matter, but you
sound like you know what you’re talking about! Thanks

]]> Comment on Did You Hear the One About the User Guide with a Sense of Humor? by 5 Tips You Can Use Now to Improve Your Bottom Line | Intext Writing http://www.intextwriting.com/2010/02/25/did-you-hear-the-one-about-the-user-guide-with-a-sense-of-humor/#comment-703 5 Tips You Can Use Now to Improve Your Bottom Line | Intext Writing Tue, 05 Feb 2013 14:36:04 +0000 http://wordindeed.wordpress.com/?p=155#comment-703 [...] should be easy to read, with a light tone that’s professional but friendly (although sometimes a different tone is better—make it fit the audience!). Read through the user guide and ask yourself these [...]

]]> Comment on How to Alienate Your Customers without Really Trying by Sharon Burton http://www.intextwriting.com/2012/10/15/how-to-alienate-your-customers-without-really-trying/#comment-212 Sharon Burton Mon, 22 Oct 2012 15:04:11 +0000 http://intextwriting.com/?p=4819#comment-212 Bill, thank you so much for posting about these results. I always knew the myth that no one reads the docs was wrong but I was astounded at just how wrong. Stay tuned for results about how people use social media and product instructions, probably ready the end of November 2012.

]]> Comment on How to Alienate Your Customers without Really Trying by Bill Kerschbaum http://www.intextwriting.com/2012/10/15/how-to-alienate-your-customers-without-really-trying/#comment-211 Bill Kerschbaum Wed, 17 Oct 2012 19:12:37 +0000 http://intextwriting.com/?p=4819#comment-211 Glad you found it worth posting, Mor. Sharon’s research has been tremendously valuable to me as I help my clients to understand how critical it is to have quality materials. Glad you’re finding it helpful too.

]]> Comment on How to Alienate Your Customers without Really Trying by Mor Getz http://www.intextwriting.com/2012/10/15/how-to-alienate-your-customers-without-really-trying/#comment-210 Mor Getz Wed, 17 Oct 2012 15:56:39 +0000 http://intextwriting.com/?p=4819#comment-210 Reblogged this on TechDocs (Israel) and commented:
90% of your customers read the product instructions.
Yet, a full 65% said instructions meet their needs only “sometimes.”
When instructions were poor (unclear/confusing), customers:
Contacted customer support (57%), adding costs for the company.
Returned the product (33%), also creating additional costs for the company.
Doubted the quality of the product itself (42%).
Didn’t feel confident using the product (62%).
Regretted their purchase (57%).
Considered never purchasing from the company again (52%).

]]> Comment on Internet Marketing Start to Finish: A Review by Rebecca http://www.intextwriting.com/2012/01/23/internet-marketing-start-to-finish-a-review/#comment-199 Rebecca Sat, 22 Sep 2012 06:03:57 +0000 http://intextwriting.com/?p=1745#comment-199 Hi there this is kinda of off topic but I
was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.

I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!

]]> Comment on Don’t Take Half of This Advice by A few links for the end of the week | Words on a page http://www.intextwriting.com/2012/03/21/dont-take-half-of-this-advice/#comment-209 A few links for the end of the week | Words on a page Fri, 15 Jun 2012 13:02:43 +0000 http://intextwriting.com/?p=2294#comment-209 [...] Don’t take half of this (writing) advice [...]

]]> Comment on Obi-Wan Kenobi: Content Writer for the Dark Side [Good Design #7] by Engineering and The Dark Side (aka Marketing) | pentactics http://www.intextwriting.com/2012/01/30/obi-wan-kenobi-content-writer-for-the-dark-side-good-design-7/#comment-202 Engineering and The Dark Side (aka Marketing) | pentactics Wed, 11 Apr 2012 12:55:39 +0000 http://intextwriting.com/?p=1889#comment-202 [...] So in honor of this momentous event, I will stop being “how to” helpful and professional for a minute and write about a subject that bothers me – the supposed antagonism between engineering and marketing, which engineers have been known to refer to as “The Dark Side.” You can see more serious discussions of this in posts at I’d Rather Be Writing and Intextwriting. [...]

]]> Comment on Don’t Take Half of This Advice by Bill Kerschbaum http://www.intextwriting.com/2012/03/21/dont-take-half-of-this-advice/#comment-208 Bill Kerschbaum Thu, 22 Mar 2012 01:35:48 +0000 http://intextwriting.com/?p=2294#comment-208 Jory, crafting content that sounds human is one of the toughest tasks of a writer, I think. You’ve got some great friends – make sure you treat them to a free ice cream. Or a signed book!

]]>