Don’t Take Half of This Advice

Andy Sernovitz recently gave some writing advice. Now, normally I like what he has to say and I think he usually has great thoughts to share. But this piece of advice could cause problems.

Could Apostrophe’s Ruin Your Companys Reputation?

If you’re already posting a correction in the comments section, bully for you! If not, this article is for you.

Nothing makes an exceptional business look mediocre like bad punctuation. It efficiently distracts from the message you mean to send and replaces it with messages of sloppiness, incompetence, and apathy.
Don’t let simple grammar mistakes send the wrong message to your customers. Here’s a couple quick videos that’ll help you master the comma’s role in your messages.

The 7 Deadly Sins of Writing, Part 2: Style Edition

Last week I posted the 7 deadly sins of writing (format edition). But alas, the curse has its tentacles deep in every aspect of writing, not just in formatting. So here are the 7 deadly sins of style. Be wary of them, for in a pure style there is great reward.

The 7 Deadly Sins of Writing (Format Edition)

Whether you’re writing a user guide, a white paper, or an internal report, make sure you avoid these seven deadly sins!

5 Summer Tips to Make Your Business Materials Excel

It’s summer! Time to work on our tans, find a new sport, take a trip, fall back in love with grilled food, grab a good book, kick back, and learn new ways to improve our writing. So in honor of that immortal tradition, here’s five quick tips to make your summer a success for your business.