Could You Accidentally Hire Rich Rodriguez?
Living in Ann Arbor, Michigan, and being a lifelong Wolverines football fan, my mind is swirling with all of the drama surrounding the Michigan Athletic Department these days. The entire region is buzzing with speculation, rumor, and prognostication in the wake of the news that Michigan released head football coach Rich Rodriguez Wednesday.
read moreCreating No-Pressure Situations for Your Customers
A reporter recently asked Oregon football coach Chip Kelly if he was feeling any pressure before the game. Kelly said, “Pressure is what you feel when you’re not prepared.” Immediately a light went on in my head.
read moreAre You Answering the Right Questions?
As a freelance technical writer, it’s vital to start a project asking the right questions. Knowing the right questions to ask helps me make sure that the materials I provide are easy to use, meet the client’s expectations, and help the company reach new and existing customers. So what are the right questions?
read moreThe 7 Deadly Sins of Writing, Part 2: Style Edition
Last week I posted the 7 deadly sins of writing (format edition). But alas, the curse has its tentacles deep in every aspect of writing, not just in formatting. So here are the 7 deadly sins of style. Be wary of them, for in a pure style there is great reward.
read moreThe 7 Deadly Sins of Writing (Format Edition)
Whether you’re writing a user guide, a white paper, or an internal report, make sure you avoid these seven deadly sins!
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I’m Bill Kerschbaum, the owner and sole employee of Intext Writing. My technical writing background includes industrial software, medical devices, robotics, video game-style simulations, and more. I also create web content for businesses and occasionally write guest articles for blogs. I live and work in Ann Arbor, Michigan.